It girls work myself........

Gothic

Bestiary

In fashion, as in art, there were evolutional stages which due to a systemic inertia  became a contrast to the previous ones, as a controverted and daring response. So, there came a time along the 21st century when patterns were non-repetitive and cyclical, they were not a systemic expression. New cuts, models, patterns, fabrics and even new colours were toyed with.  It’s at this time when the expression 'It’s all done’ lacked any meaning and new concepts were introduced which would have been unconceivable in the fashion world, such as the ‘oversize’ effect in female cut, destructuring in patterns, such as Stella McCartney's, and the use of metallic and plastic materials and even wood.

Some pieces came loose from the puzzle in which 21^st century fashion was encoded regarding design, but also regarding those at whom all this massive commercialism was aimed at: customers, potential or not, moved further and further from the fundamental clichés of stereotypes, backed off from customs and combination ways, not minding tonal protocolism, “what matched what”, and opened to a much more pictorical and interesting world, alternatively speaking.

Right at that moment I will mention the "It Girls". As a definition, I will say the 'It Girl' is a young attractive woman who receives a wide media coverage, temporarily in most cases. This term was coined for the first time by romantic novelist and script writer Elinor Glyn in Cosmopolitan magazine, but it is mostly remembered by the description of Clara Bow in the 1927 film "It". As Glyn said, 'it girls' had an evidently aesthetic quality, the physical, the beauty, and also, which is more important, a mental quality, an attitude and personality in which self-confidence, humility, the closeness of the person give off a special magnetism.

     

To briefly describe my collection inspired in "them", I will say I have basically created it on their eclecticism. Acid colours in industrial tonalities, organically non-existent, coat malleable garments, re-adaptable, reversible, chameleonlike and changing, very metabollic garments which play in detail with sophisticated, comfortable outfits to attend any event, reminiscing the adjectives 'casual' and 'alternative' wherever they go. 

The materials are cosy, a little cold by contrast of the material I consider very fashionable in the near future:  transparent, impermeable plastic, gives me a lot of possibilities for clothes to be translucid and play even more with style.

Inspiration, almost incoherent of French macarons with the rinho logo is intentionally incoherent. The mixture of the delicacy pastries with the iron , non-adaptable and non-malleable character of the animal is, in my opinion, curious in its aesthetic contribution, an alternative collision of opposites, which semiotically looks for an association with the delicacy of slim girls living a good life with the daring styles, risk in shapes and non-conventional fabrics, so animal skin is one among its main characteristics, as in the case of my collection. 

I follow the same patterns regarding complements: colours, shapes, details are unintentionally chameleonlike, I hope I have succeed in verging on the tacky or the kitsch. So, the combination of plastic materials and different shapes, with hair, sequined or leather 'jewel' skirts is in my opinion quite attractive. 

Have fun….. 

My work 

.....

part of complements

on a work 

inpired in

It Girls 

for the 

English subject

All royalties reserved 

Mayka Gomez Ruiz

(todas las imágenes, composiciones y complementos están hechas por mi)

Los moodboards

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Color,  texture & fabric card

Los complementos conllevan diversos pasos

Hacerlos abocetados a mano alzada

Hacer la estructura base en lineas de Corel

Cerrar las formas para imprimirles las diferentes texturas y colores

Pasar a Photoshop para sombrear y matizar las luces

Presentación

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cada complemento va desglosado en su

technical sketch

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